Cost-Efficiency in Filming Unveiled: Latest Pre-Production Tech Insights

Hello Readers!

How are you? It's been two months since the last Newsletter, and you must have been wondering where I vanished! I received more than 800 emails inquiring about my health and asking about the reasons for not publishing the newsletter. First of all, thank you so much for all the love you have bestowed upon me and Leeds1888. Also, a BIG SORRY for not publishing all this while.

My venture Mugafi got selected for the Google Accelerator Programme, where I was personally attending sessions. For the past two months, I was left with virtually no time to research and publish Leeds1888. But I missed you! Therefore, I have decided to reconnect with you by restarting the newsletter after a brief pause.

Welcome to Leeds1888 Issue #51.

For those who are reading Leeds1888 for the first time, this is your one-stop newsletter to get news and insights on the things that matter from the world of media and entertainment. I also curate the weekly top movie releases, OTT buzz, and box office numbers for you.

This newsletter will cover the following sections:-

• Top OTT Shows & Movies

• Top Movie ( Hollywood & Indian) Releases

• Cost-Efficiency in Filming Unveiled: Latest Pre-Production Tech Insights

• Weekly Box Office Figures.

• News Buzz

Top watched OTT Shows across the Globe

Top Releases this week

This Week’s Story

Global Production Studios Poised for Significant Cost Savings with Latest Pre-Production Technology Advancements.

Last week, Nikkei Asia covered the news about the Sony Group opening their advanced pre-production Virtual Studio in Palo Alto, California, named TorchLight.

The cost of film production has been soaring in recent years, with studios and creators spending millions of dollars redesigning film sets and reshooting sequences to achieve perfect shots. Effective integration of technology in pre-production can lead to significant cost savings during the production period.

Pre-production is an early stage of any project, including commercials, music videos, short films, and feature films. This crucial step defines how efficient, organised, and ultimately successful the production stage will be.

Through TorchLight, Sony aims to address the 3D previsualization aspect of production. Creators can immediately generate computer graphics of scenery mimicking real-life filming locations with the help of high-precision cameras, sensors, markers, and software at the facility.

Using trial and error, directors and staff can use Torchlight to virtually map out optimal camera angles, lighting, and other details. The data is saved and utilised when it comes time to film the scenes.

Let's take a look at some cutting-edge pre-production technologies in action that will transform the way we shoot and edit video content in the future.

3D Printing

3D printing is being leveraged to push the limits of prop building, costume design, and more in the pre-production process. This tech’s unique strengths enabled artists to design three-dimensional objects with an intense level of detail that would require countless hours of human labour to be replicated by hand. 3D printing allows these objects to be designed on a small scale with relatively little effort.

AI powered Casting

Revolutionary advancements include AI-powered casting platforms that utilise machine learning algorithms to assess actor profiles, past performances, and audience feedback. By aligning actors with roles that suit their abilities and appeal, filmmakers can optimise their cast for maximum potential. This technology shows the potential to unearth hidden talents and unveil new stars.

AI Powered Script Breakdown Automation

This technology is significantly accelerating the pre-production phase. Traditionally, breaking down a script to identify and categorise various elements like scenes, characters, and props was a manual and time-consuming process. Now, AI algorithms can analyse a script in a fraction of the time, accurately identifying and organising these elements, thereby streamlining scheduling and budgeting. Using Natural Language Processing (NLP) capabilities, these tools can understand and interpret the nuances of language in the script, ensuring that the synopsis captures not just the events but also the tone and subtleties of the story.

Cutting-edge pre-production technologies have the potential to reduce costs and time by up to 20% for a standard $100 million family movie.

Source: Bain Virtual production Analysis , 2023

Viewpoint 

Advanced pre-production technologies hold immense potential, but success in the upcoming production era hinges on their careful application. While these technologies offer cost and time-saving benefits, concerns persist about potential job displacement. The key is to empower individuals across business and creative roles through targeted upskilling in critical areas. Anticipated shifts in job roles due to new tech highlight the need for proactive training. For instance, casting directors can learn to operate AI-based casting tools, and set designers can undergo training to become proficient in 3D printing. This inclusive approach aims for growth and a brighter future for the film and video content industry.

Box Office Collection Report

News Buzz!

• Netflix is preparing investors and users for more price hikes in 2024. - Soon users will have to shell out more to access Netflix content. Details

• Reliance's Viacom18 is poised to acquire a 50% stake in Disney India, and what adds intrigue to the deal is the involvement of Bodhi Tree. Bodhi Tree, established in 2021 as a joint venture between James Murdoch and former Star India executive Uday Shankar, is also partaking in this transaction. This collaboration marks a return to familiar territory for the Murdoch-Shankar duo, who previously collaborated to develop Star before its acquisition by Disney in 2019. Uday Shankar served as the CEO of Star India for a decade until 2020. Details

And with that, it's a wrap on this edition of Leeds1888 with a promise to be regular and consistent in the days to come !

Vipul

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